Advertising company Enquiro made research to show how people search information using search engines and what they click when search results appear on the screen. This valuable research proof again that people click more often top results which appear on Google, Yahoo, MSN. Also, through this preview companies who use search engine paid advertising programs can make decision how to manage their campaign, where they should invest more, and how to increase click rate.

Eye tracking research result:

 Some things we can point right away:

• Google searchers click top links more than searchers on MSN and Yahoo.

• Websites which appear in the middle top 10 on Yahoo have better chance to be noticed by searcher.

• Yahoo, Google, MSN searchers visit sponsored links on top results pretty often.

• Yahoo got more clicks on their left side sponsored links.

• Organic result #10 (last one) more clickable than result #9.

 This research was made by Enquiro to promote their product called Eye Tracking. This product could be applied to any website to let website owners understand what part of content visitor are interested in. This research helps later to apply changes which will make site more user friendly.