Most companies can only dream about successful viral marketing campaign when brand and product awareness reach millions people and global media. People just talk about how lucky creator of MillionDollarHomepage or how creative BlendTec with their “Will It Blend?” YouTube video. Business owners still belive that viral success is nothing but winning lottery ticket.

  In November I visited seminar where speaker was David Meerman Scott. This charismatic person with great skills of public speaker explained in 1 hour all main principles of viral marketing. Simply, he just let everyone in the room to understand that everyone can create something like BlendTec did.

  Now little about David Meerman Scott. He is author of book ”The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly”. In the past Devid Meerman Scott used to be vice-president of public traded company NewsEdge Corporation. Today he is popular web developer, advertiser, blogger, and writer. His seminars often sold out and his appearance every where in the world brings a lot of attention in business community.

  Most people / companies who already succeeded in viral marketing fail to repeat success again even after multiple attempts. David Meerman Scott is the person who already came with many ideas which went viral. His blog WebInkNow is a great example how this men brings public attention to his own person. Take a look how his ideas and thoughts was recently covered by Wall Street Journal.

• November 26, 2007 Wall Street Journal interview. More information here.