Technique to increase brand or product awareness through social media.

Success of viral marketing campaign depends on idea and creativity of person or company who want’s to promote product through social networks and public media. If general web users like information which posted online they begin to share it with others through messaging, chats, forums, e-mail etc. “Word or mouth” could create “snowball” when information appear everywhere as most visited, best rated, featured… bringing even more attention and even global media coverage.

Effect for your business could be incredible. Funny video, good picture, creative slogan, new product, amazing post, or even stupid idea could be noticed worldwide by millions people. This effective advertising campaign increase brand recognition, customers, and business partners.

Examples of successful viral marketing campaigns:

• In 1975 (way before people began to use Google or Digg to find information) Pet Rock became worldwide sensation. Regular rock was promoted as if it were real live pet. Creator Gary Dahl sold millions rocks worldwide for $3 each.
• Guerilla ad posted by Cadbury Schweppes on video social sites received over 10 millions viewers on YouTube only and heavy press coverage absolutely for free. View video
• “Will it blend?” videos posted online by company BlendTec got over 50 million people who watched it. Short clips where actor destroyed iPhone, iPod, glowsticks, golf balls and other stuff became online sensation and helped company to sell thousands blenders. See their videos.
• In 2005 student Alex Tew created one page website called MillionDollarHomepage offering companies to buy 100 pixels of ad space for $100. His idea was picked by major news agencies and spreaded around the world. Alex earned over $1 million after he sold last space on his site through eBay, he also created new industry called pixel marketing.
• Web developer Badi Jones reached viral success twice with his SEO blog called Seologs. In the beginning he made Fake Pagerank SEO tool. This tool helped webmasters to find scammers which used to sell links with fake pr. After this Badi Jones posted quality articles on Digg which was featured by members. In one day his blog received over 23 000 unique visitors. This success made Badi Jones to become important figure in blogosphere and SEO industry.

Creating campaign which could go viral.

Viral marketing could cost really cheap. It based on humor, creativity, talent, and unique skills to provide information. Regular video / picture camera could be enough to come up with idea. All you have to do, just post it on social networks and fee if it brings result. Failure shouldn’t put you down, many companies failed 10-30 times before they finally succeeded.

Viral marketing. Price and expenses.

Example how Nike made expensive and cheap viral marketing campaigns.

Tips which can help you to create successful campaign:

• Ad shouldn’t be just funny or creative. It should represent alternative ideas to view things.
• Response to recent events could become viral.
• Working with talented actors or charismatic individuals could increase chance to spread the world.
• Ideas which failed in the past could become viral today.