Online consumer is better educated, younger, wealthier, and more affluent than the general U.S. population.

  It is estimated that 20% of online consumers spend $1000+ per year generating 87% of all online retail sales (does not include subscriptions and downloads). About 70% of internet users purchased at least one product or service online in their lifetime. It is fact that women tend to purchase more goods and services online than men.

  How people visit online stores and when they buy.

 Over 80% of online sales occur Monday through Friday. For regular retail store like Wall Mart, 35% of customers come to shop over weekends. Wednesday is the busiest shopping day for online stores.

 Over 40% of online consumers say they visit online stores from the place of work.

  Browsing behavior.

 For every industry there are 3 types of Internet users: active shoppers who actually buy something, users who research product online to buy in regular store later, and people who look products for curiosity but never buy anything.

 51% Internet users confirmed that they like to make research about products online to make purchase later in the regular store.

 75% travelers have researched travel information but less than 20% of them have actually made online reservations. The rest 5% researchers go to agency office to book hotel or buy tickets.

 Over 70% people who buy cell phone from dealer stores (offline) in the researched them online. Only 5% of users actually bought a cell phone online.

 80% of people who are looking for a car visit dealer office after browsing a website.

 Interesting fact:

 Victoria’s Secret (retailer of intimate apparel for women) reported that 60% of their online customers are man!

 Credits: Marketing. The Core (2nd edition) by Kerin, Hartley, Rudelius.