David Meerman Scott is a big name in blogosphere and web development industry. He held executive positions in an electronic information division of Knight-Ridder, at the time one of the world’s largest newspaper companies from 1989 to 1995. He moved to the Boston in 1995 and joined Desktop Data, which became NewsEdge Corporation. In his most recent corporate position he was vice president of marketing at NewsEdge until the business was sold to Thomson Corporation in 2002. Source from Wikipedia page about David Meerman Scott.

 From 2001 David developed seminars called New Rules of Marketing, which is taught to corporate groups around the world. He run weblog called WebInkNow. 

 New David Meerman Scatt eBook called The New Rules of Viral Marketing. This book avaliable for free and you can download it here.