New week didn’t even started but people already talking that Yahoo are going to reject Microsoft deal or trying to increase price:

•  Yahoo To Reject Microsoft Offer - Blog Entrepreneur
•  Yahoo! Tells Microsoft to Bid $40 a Share - SEO Book
•  Yahoo to Reject Microsoft Bid - WSJ
•  Yahoo Board to Reject bid from Microsoft - The New York Times
•  Yahoo Rejects the Microsoft Offer - Marketing Pilgrim
•  YHOO Taking the Opportunity to Squeeze Price Higher? - Traffick

  It is interesting to see what will happen if Microsoft will buy Yahoo! Many webmasters conserned about their traffic and worry about future of paid search advertising. I would like to say that whether or not Microsoft buys Yahoo, amount of searchers will be the same. Trusted websites will have the same average traffic and paid search engine bids will be the same for most PPC programs.

  In the past we witnessed disappearance of Altavista, AllTheWeb, Dogpile, and other popular search engines. It did not changed situation in online market and did not made a lot of people poor or rich instantly. If Microsoft buys Yahoo it will move small percentage of searchers to Google or away from Google.