Domain power and quality search engine optimization could help your website to rank well on Google and other search engines with most content pages and large amount of keywords. New pages on quality websites can reach top positions almost instantly especially if it is a blog post or news page. For less powerfull websites it takes a time to get indexed and deserve at least some good spots with less popular key phrases.

  Sometimes you need to promote single page with product website sells, service you provide, or content you want people to read. Current positions could be lower than you expectations and additional promotion of this page / pages should be applied.

  It is harder to get deep backlinks, for example… directory owners like to approve only homepage. If you decide to exchange links, it is also hard to find partners who would like to provide deep link.

Social networks is the most popular place where webmasters promote their news pages and blog posts. 

Picture source: Dennis M. Smith blog.

  Promotion of news page or blog post.  

 Provide internal links from different pages of your site by telling that it is the most popular or the best post. Make sure that this link located on top, make some internal links from other pages in the middle of the content. Don’t place this link in the footer.

•  Submission of RSS feeds will make your new post to appear in news networks where search engine spiders can discover your link with post name as anchor text.
•  Use social sites to share this link. Many social networks don’t like when site owners submit their own pages, in this case you should ask your friend or regular reader to submit for you.
•  Use trackback services more by linking other blogs and news sites. Try to find friends in blogosphere who would love to link your articles.
•  You can use old type of promotion by submission in directories which approve deep links.
•  Article submission is another way to promote your single page.
•  Forums and discussion boards. If you submit your link by yourself it will look spammy, but you can always ask your friend who are regular poster in some forums. His / her reputation in specific message board could help to avoid removal or penalty from moderator.
•  Press releases is another way to find some backlinks for single page. 

 Promotion of single page with service you provide.

 If you provide some service it is good if you put this link on the every single page of your website. Internal links will point to Google that it is important page on a website. Try to use short url with keywords inside this url. Add this page as high as possible in your sitemap.

• Press releases is exactly about services companies provide or they are planning to provide.
• Contact people / companies who already your client. Ask if they can give feedback for yor service from their pages.
• Some social sites like LinkedIn allow business owners to link services your company offer.
• Use marketplaces and classfields. Even if submission cost money you can pay because Google doesn’t count marketplaces as link market.
• Article submission is a good way to promote single page with service you provide.
• The same way like with news pages you can use web directories which accept deep links.
• Local sites and portals which provide information about business is a good way to list your page with service.
• Try niche and business directories.

 Promotion of the page with product or item to sell.

 Many webmasters don’t like to link commercial websites (especially single page with specific product). Create good design and take professional pictures of this product. Use powerfull slogan, make it look more like product which could go viral.

•  Old promotional strategies like submission in deep directories, article submission, and niche networks might work.
•  Find social shopping sites where people share what they bought.
•  Find related websites and check their backlinks for deep pages. Type on Yahoo link:www.competitor-domain.com/product123 to find if someone link there. Submit your link in the same places where you find competitors.
•  Make bloggers to review your stuff. Offer them free product for good review. Don’t pay for reviews if you don’t want punishment from Google.
•  Ask your customers to give feedback from their websites.