Many online stores use the same manufacture descriptions to sell products online. By adding manufacture descriptions store owners automatically loose any chance for success because the same descriptions use hundreds other webmasters. Google filter duplicate content and don’t even index new online stores.

 Let’s test how Google and Yahoo index online stores with duplicate content. As example I am going to type manufacture description of fire escape ladder:

“This 2 story, 13 foot, tangle free, escape ladder is easy to use and quickly attaches to any window. Fully assembled. Compact design for easy storage”"

 Google Results:

 Google indexed 13 online stores which provide the same information about fire escape ladders they sell. Only 2 of them Google show in results and the rest 11 appear in “omitted results”.

 At the same time Yahoo index 40 websites with the same descriptions (Yahoo result). It mean that Google don’t even look on other 27 websites with manufacture descriptions.

 By writing unique content for each product in your catalog you automatically become higher than all competitors who use manufacture descriptions. You can also rewrite custom descriptions by replacing words and adding extra content.

 Manufacture description:

This 2 story, 13 foot, tangle free, escape ladder is easy to use and quickly attaches to any window. Fully assembled. Compact design for easy storage

 How you can rewrite: 

This is tangle free, 2 story, and 13 foot ladder. It is easy to use and you can attach it quickly to any window in your house. Fully assembled with compact design for easy storage. It is something you always need in case of emergency or fire.

 Google and other search engines index second description like unique content and website appear higher than competitors.