There are a lot of services to submit press release but most of them target SEO industry and not affiliated with any major news agency. Many press release submission services made for SEO only, it is the same like article submission but with new name to charge more money and attract more clients.

 Real press release submission it is when you send press release to newspapers, magazines, news agencies. Most media companies are interested in stories which has local, national, or international significance. Information about new products could be accepted as well if it is something new, creative, or extraordinary.

 If you are in serious business, you should target serious media to get press coverage and reach viral success. Here is some good links to contact real media and news agencies:

• Associated Press
• Florida Today
• Detroit News
• Daily Record
• Times Standard
• Rapid City Journal
• Sedona Red Rock News
• iDes
• Mansfield News Journal

 To get more direct links for submission you can just do your own research on search engines.