Keywords which related to holidays, events, time seasons could be simply promoted to reach top positions on search engines and increase sales of specific product and service. For established website it is easy to reach high rankings right away and take over competitors.

  Step by step:

1.  You should begin to think 2-3 month before event will appear and bring people attention. Search engine optimisation and indexing could take about 2 month.
2.  Write new page for this event because search engines love to index fresh content from established websites higher than old content.
3.  Pick the most popular keyword to name your page / post. For example: 2008 NBA Season, New England Patriots 2008 bets, or 2008 Independence Day Events.
4.  Place targeted keywords in metatags and insite content on your page.
5.  With new blog post or article you should start to create backlinks. The easiest way is social networks. Try to put your link in every single Digg-twin site and social bookmarking communities. 
6.  Use directories which accept deep links. Some of them you can find on DirectoryCritic
7.  Target your main keyword but don’t forget that Google can punish for keyword spam… Make sure that 60-75% backlinks with your main anchor and the rest with similar text. It could also help you to reach top positions for all similar keywords. For example: 2008 NBA season, Beginning of 2008 NBA season, NBA season 2008, New NBA season etc.
8.  Remember about internal linking. It is better if you link this page directly from your homepage and other popular pages.
9.   Don’t create 100+ links over night because it could increase “red flag” for your site.

 Good luck. Send me a gift if it will help you to become a millionaire during the next big thing.