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Archive for April, 2008

Social media spammers

April 18, 2008 By: Sergey Rusak Category: Social Media 2 Comments →

  Sound familiar?

Hi There,
I totally like your site, and have voted for you.
If you have some time, please have a look at … website and vote.
Cheers :D

  The same spammer send me this message 14 times on my Magnolia account. I had no choice but to click 14 times spam button. By the way, thank you for the vote.

  Most people use email for past 10-15 years and 99% spam emails go to trash bin without opening. Social networks is a new way of lesure and communications. MySpace users approve innocent looking spammers to their friend list thinking that it is someone from the past, people on LinkedIn reply to spam massages thinking that it is a real opportunity, and MyBlogLog appeared to be the biggest spam collector. Most people don’t realize that someone use their profiles to promote products, rank better on search engines, steal identity, spread viruses and spyware.

Semantic search engine and semantic optimization.

April 14, 2008 By: Sergey Rusak Category: Search Engines No Comments →

  Semantic search engine optimization is a new term in SEO community. More people asking about it and conserned if they should change in their promotional strategies.

  Semantic search is a natural development of search engines to provide better search results. Nothing new but web developers use new term to point that search engines became more logical with smarter algorithms. 

  How semantic search works?

  Search engines used to show the most relevant pages with exact match of keywords in meta tags, content, or anchor text from the link which point to specific document. Typing “Affordable hotels in Boston area” it was impossible to find websites where all 4 words wasn’t located on a single page. Semantic search engine crawl website more logically organizing pages in to folders. Now if a website about hotels in Boston and contain this words on 4 different pages it could appear in search results.

 Article The Semantic Search Engine on Wemaster World tells about text indexing in semantic search engine:

1. Discard articles, prepositions, and conjunctions
2. Discard common verbs (know, see, do, be)
3. Discard pronouns
4. Discard common adjectives (big, late, high)
5. Discard frilly words (therefore, thus, however, albeit, etc.)
6. Discard any words that appear in every document
7. Discard any words that appear in only one document

  Visual explanation. Bad website vs. good website.

Example of a bad website which used to appear for search therm “Hotels in Boston for affordable price”:

badwebsiteexample.jpg

With semantic technologies Google and other search engines will be able to analyse content on different pages and rank on top quality website:

bostonexample.jpg

 How to optimize a website for semantic search engine?

 First of all you should have quality content and well organized site with folders, sub-folders and content pages.

  • Avoid strategies like repeating keywords and phrases on every single page.
  • Fix duplicate content issues.
  • Make sure that your pages link only related websites.
  • Internal linking… It is good when similar pages link each other.
  • Deep linking from related pages and websites.
  • Use folder or sub-domain for every new topic on your site.

Stumpedia: human powered search engine.

April 09, 2008 By: Sergey Rusak Category: Search Engines, Social Media, Tech News 1 Comment →

 stumpedia.jpg

 Spider or humen eye? Which way is best to find information, sort it, rank in search results, and delete spam. Stumpedia is a new human powered search engine launched earlier this year. Every user can submit website, recommend website for specific search query, and rank websites which was submitted by other users.

 Social network or search engine? Stumpedia looks like StumbleUpon integrated with Google. Users allowed to give thumb up or down for specific search result.

 SEO point of view. Stumpedia script allow Google, Yahoo, and MSN to crawl user profiles, submitted links, link details, and even popular search results.

 How Is Stumpedia Different?

Stumpedia takes a different approach to human-powered search than competing sites Mahalo and Wikia Search. For example, the relevancy of search results at Mahalo is determined by their staff whose underlying motive is to profit from their own internally produced and hosted content. Wikia Search takes the Wikipedia approach to creating and hosting collaborative content pages.

Where Stumpedia is unique is the fact that it enables registered users to submit sites along with matching keywords and phrases. The relevancy of search results are then ranked and rated by the volunteer community through the ability to vote listings up or down (much like Digg, Mixx and Sphinn). Unlike Mahalo and Wikia Search, Stumpedia is not a content producer or provider and as such does not host any content pages. Furthermore, unlike traditional search engines they do not use bots or crawlers. Quote from TheNextWeb

 Stumpedia is an eye catching network and you might find it addictive to use it.

Content updates and Google rankings.

April 04, 2008 By: Sergey Rusak Category: SEO / SEM No Comments →

 Content updating. How big it should be? Question on v7n forum.

 There are a lot of ”dead” websites which wasn’t updated for years. It is clear that old websites provide outdated information. The problem is, most of them got thousands backlinks during this time, domain age gives them extra credit as well. If we apply all SEO rules we can tell that old sites should rank #1 on Google right away. 

 Google want to provide fresh and quality information and websites with frequent updates receive extra credit. Even new site can rank higher than old established sites. Updates is the only way to show search engines that someone work with a pages to provide latest information.

 Even small update is enough to show that website is not “dead” and there are someone who manage it.

Social networks which provide good traffic.

April 02, 2008 By: Sergey Rusak Category: Social Media 1 Comment →

 TechWeb Media team manage and promote websites for 28 clients. We decide to check their March statistics and find social networks which provide good / average traffic. Here list in order:

1. www.stumbleupon.com
2. www.digg.com
3. www.sphinn.com (SEO / Internet only)
3. www.9rules.com
4. www.indianpad.com
5. www.blogcatalog.com (not all our clients listed)
6. www.plime.com
7. www.designfloat.com (design only)
8. www.mybloglog.com
9. www.zimbio.com
10. www.del.icio.us (we wasn’t active there at all)

If you decide to submit your sites in this list make sure that results and traffic could be different because of website niche, topic, content.