Content updates and Google rankings. |
Content updating. How big it should be? Question on v7n forum.
There are a lot of ”dead” websites which wasn’t updated for years. It is clear that old websites provide outdated information. The problem is, most of them got thousands backlinks during this time, domain age gives them extra credit as well. If we apply all SEO rules we can tell that old sites should rank #1 on Google right away.
Google want to provide fresh and quality information and websites with frequent updates receive extra credit. Even new site can rank higher than old established sites. Updates is the only way to show search engines that someone work with a pages to provide latest information.
Even small update is enough to show that website is not “dead” and there are someone who manage it.

