Semantic search engine optimization is a new term in SEO community. More people asking about it and conserned if they should change in their promotional strategies.

  Semantic search is a natural development of search engines to provide better search results. Nothing new but web developers use new term to point that search engines became more logical with smarter algorithms. 

  How semantic search works?

  Search engines used to show the most relevant pages with exact match of keywords in meta tags, content, or anchor text from the link which point to specific document. Typing “Affordable hotels in Boston area” it was impossible to find websites where all 4 words wasn’t located on a single page. Semantic search engine crawl website more logically organizing pages in to folders. Now if a website about hotels in Boston and contain this words on 4 different pages it could appear in search results.

 Article The Semantic Search Engine on Wemaster World tells about text indexing in semantic search engine:

1. Discard articles, prepositions, and conjunctions
2. Discard common verbs (know, see, do, be)
3. Discard pronouns
4. Discard common adjectives (big, late, high)
5. Discard frilly words (therefore, thus, however, albeit, etc.)
6. Discard any words that appear in every document
7. Discard any words that appear in only one document

  Visual explanation. Bad website vs. good website.

Example of a bad website which used to appear for search therm “Hotels in Boston for affordable price”:

With semantic technologies Google and other search engines will be able to analyse content on different pages and rank on top quality website:

 How to optimize a website for semantic search engine?

 First of all you should have quality content and well organized site with folders, sub-folders and content pages.

• Avoid strategies like repeating keywords and phrases on every single page.
• Fix duplicate content issues.
• Make sure that your pages link only related websites.
• Internal linking… It is good when similar pages link each other.
• Deep linking from related pages and websites.
• Use folder or sub-domain for every new topic on your site.