Companies come with different thoughts about their business blogs. Hewlett Packard, for example, allow employees to create weblogs on different topics and host it on company server. TechWeb Media decide to discuss business bloggers with experts.

Our question to the world best bloggers was: What do you think is the most important thing about business blogging?

Jeremy Shoemaker @ Shoemoney:

I started blogging way after my companies were well established. It gave me a outlet just to give my opinions on the industry. What I found was the blog can be used to connect with people and bring you in more business. In our case way more business then we can even handle.

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Rand Fishkin @ SEOmoz

I’d say that writing well is almost certainly the most important quality for any blog. Blog_Readership_Report_March - Check out this report. Note that nearly every answer in response to “how do you judge blogs?” is “quality of writing.”

I’d probably say that in addition to the quality of writing I mentioned above, receiving permission to be creative and speak freely is critical to the success of a corporate blog. Company blogs that act as press releases, or those that use a dry, unemotional tone provide very little value.

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Douglas Karr @ Douglas Karr Marketing Technology Blog

The most important thing is transparency. That is, the ability of the corporation to provide insight to its character, personality and faults - as well as triumphs in an honest and open manner. In order to be respected as a corporate blog, you must be transparent. If you are not, readers will ignore you. If you are not, other people will be transparent ABOUT you on their blogs. If you are transparent, it enables you to build relationships with prospects, clients and employees - and gain their respect.

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Jeff Quipp @ Search Engine People

To be honest, my belief is that there are many really important elements. If I had to choose the single most important element I would say its the friend/contact network of the writer. I’ve seen many great posts go virtually unnoticed, and many poor posts get a great deal of visibility. A good contact network is not unlike farming. Friends will help to seed it, grow it, and harvest it. Once its out there and harvested, many will then use their own skills to adapt it and create recipes. Sometimes even if the crop/ingredient (the content) is bitter, combining it with other ingredients will bring out its unique complementary characteristics. It must be edible to begin with though, and friends are needed!