Integrated Advertising Strategy
Combine all your advertising efforts into single campaign which can guarantee the best return of investments. Integrated advertising is the best way to stay visible in a competitive market.
Consumer behavior has changed in recent years. Today, it is not enough just to create a campaign and wait for people to come to you. Technology allows people to access information fast (computer, cell phone, iPhone, even navigation system in the car) and conduct some research before they make a decision. Integrated marketing is a way to create adverising campaigns with additional online support through websites, social networking, and corporate design.
How it works:
Step 1. A person received a promotional letter from a company, saw an ad on TV, or heard a commercial on the radio.
Step 2. This person decides to make a research and visit the website, which belongs to the company.
Step 3. Content and graphic of the corporate site gives the consumer more information about products and services company is trying to sell.
Step 4. The person orders a product / services online, contacts staff directly, or walks into the store.
Facts about imortance of integrated marketing:
Television and magazines are the two strongest means of promotion for being able to trigger their audience to go online to look for information on products / services they are considering purchasing. Over 50 percent of television viewers have been triggered to search information online by TV advertising, while 45 percent of magazine readers have been driven online by magazine advertising. Companies, which do not support their TV or magazine ads online, fail to distribute their message effectively.
Advertising in newspapers and newspaper supplements drive 32 percent of readers to search for a product or service online. It is strategicly important to support newspaper advertising campaign on a corporate website by placing content, creating banners, and uploading original newspaper ads.
Moreover, among adults who have made purchases online, TV and magazines are the two leading media for influencing purchase decisions. Thirty two percent of television viewers said that TV advertising had helped them with ideas or information about the Internet purchase they had made. The same proportion of magazine readers said magazine ads had influenced an online purchase made.
TechWeb Media integrated marketing services help clients to combine all marketing efforts into one group.
Contact us to ask about our integrated marketing services.
