Decision by Facebook development team about ads brought a lot of “buzz” in web marketing blogosphere and media.

Mark Zuckerberg in front of press at a Facebook announcement in NY

Here what they say:

SEOmoz:  ”Danny & Rand discuss Facebook’s new ad strategy and what it could mean for search, including discussion of why advertisers are so gung-ho to adopt new, gimmicky ad channels while only begrudgingly adopting search.” read more…

MarketingPilgrim: “Facebook has announced their modifications to Project Beacon. As Search Engine Land reports, the changes include opt-in instead of opt-out for listing purchases through Project Beacon partner sites. I think we can also safely assume that the opt-in notices will be more noticeable than were the previous messages.” read more…

John Battele’s: “Facebook provided two different opportunities to block the details from being shared, but many users said they never saw the “opt-out” notices before they disappeared from the screen” read more…

Sugarrae: “Facebook overtakes Myspace for a moment and some fun statistics” read more…

Anick Jesdanun, Newsvine: “Facebook pushed the boundaries of ad targeting when the online hangout presumed users would want the site to mine their Internet activity.” read more…

Here what TechWeb Media say:

 New Facebook advertising program just another collaborative filtering marketing strategy which have been used by many companies. Most companies are quiet about this and prefer not to share with media that they track and share shopping experience of their customers. The problem is, Facebook told everyone about their decision and it brought a lot of anger in media and anound Facebook users.

Mark Zuckerberg at his office in Palo Alto, CA

 Website is portfolio which represent company or person online. Web pages with good design and interface leave visitor satisfied and increase chance to increase rate of returning visitors and customers. When company sell an expensive product and their profit depend from small group of customers one or two clicks can play a big role. There are still a lot of old HTML “dinosaur” websites which represent some companies and businesses, their owners simply afraid therm Web 2.0 thinking that it cost millions of dollars and person should be ”geeky” to understand and run website like this.

  Let’s brake this stereotype when people think that Web 2.0 and social sites is the same thing. Social networking allow people to collect information from different sources and put it in one application. Web 2.0 website it is not only social network but also well designed 5-10 pages site which belong to some company. It is easy to create application which look like Web 2.0 in couple minutes.

 Rules to make Web 2.0 website:

•   designed logo.
•   good pictures in right place.
•   bright colors which match each other.
•   buttons and organized links.
•   simple tools. It could be free widgets, plugins, or scripts which avaliable online. 

 To create Web 2.0 website you can simply make new page and after play with colors, pictures, scripts etc. until you reach result which can satisfy you and your visitors.

 There are many good resources online to get everything you need for new Web 2.0 website:

Professional photos and art work can be found on BigStockPhoto. This network provide over 1.5 millions pictures to download for little price. Every picture belong to designer which signed up with network and receive commision from each sale. Using artwork on a website you should check therms and conditions first. Some members do not allow customers to use their work on public websites.

Here some examples from their collection:

————————————-

Scripts, widgets, plugins and other tools to improve a website you can find on HotScripts. Perfect network to search for free and low cost tools.

 There are thousands scripts and widgets which can show weather, stocks, traffic, maps, statistics, polls etc on your website. Most tools don’t requie programming knowledge to upload them on a website… you can just copy and paste code on a web page.

————————————-

 To find free icons and buttons visit Webdesign-Gury Icons.

 In this blog they share information about latest icons which available online.

————————————-

 Many of you familiar with pyramid scheme - business model which to enroll other people without selling any product or service. Before internet appeared pyromide creators was looking for new members (victims) through direct mail advertising, public meetings, advertising through media. Internet opened opportunities to reach more people and for free cutting cost on TV ads, mail campaigns, office rent for seminars etc. Now there are millions websites which offer “free money”, “make $$$ working at home”, “get rich fast”.

 Here is example of scam: Crazyfox is a company which run ads on TV trying to reach as many people as possible who will bring them even more “victims” involving friends and family. They got over 300 domains which look like www.crazyfox.com , http://132crazyfox.com, http://205crazyfox.com, http://251crazyfox.com/, which help them to track advertising cost and return on investment.

 One of the ads they run on tv:

 Can you belive that this young lady made $5000 in one day? Typical scam.

 If we take a look on their website we can find a good catch:

“The incomes depicted are not typical and represent a small percentage of actual participants. There are no guarantees that participants will be able to achieve the income levels depicted. Each individual’s success will be determined by his or her desire, dedication, effort, ability to follow directions and personal talent. The actual contents of success kit may vary than what is depicted.”

 Here we go… basically it mean that they don’t respond for waisting your time, loosing money, and breaking felationships with your family.

 How pyramid scammers make money?

•  offer you to pay small fee which is about $20-50.

•  sell you books before you begin to “make money”.

•  offer free hosted easy made websites to sell stuff.

•  make people spam.

•  offer you to invite family, friends, random people and collect money.

•  offer to advertise products and services of other companies with promices of future earnings.

•  send you junk mail and calling you 10 times a day offering products untill you move and change your number.

 The 4th Annual Gilbane Conference will start tomorrow in Boston, MA and last 3 days till November, 29.

 Techeb Media team are planning to attend most technology presentations and conferences. As a new company we are hoping to find many useful information and meet new friends.